Ocado Recipes Page Redesign
I was tasked with taking the Recipes section of Ocado and making it editorial and in line with current recipe websites. Being an avid recipe researcher, I took to this with gusto, researching competitors and comparing their services. Through research and iteration, I rebranded and modernized the Recipes page. The page was designed with mobile in mind, all modules being 50/50 to stack easily. Since my redesign of the page, it has improved leaps and bounds, increasing conversion and customer interaction.
I designed the page in a modular fashion for the content team.
When wireframing the new page, I created everything as modular blocks for the content team. This was done for future CMS use so the blocks were already created. Every block they could ever need was created in this time, so everyone could see the potential of the page and what they could do in the future.